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Social Media

Digital Content Marketer.

Social Media Specialist.

Visual Storyteller.

My social media marketing has focused mainly within the fitness, lifestyle, and pet industries, but I am always looking to expand my portfolio and knowledge. 

In a rapidly changing and growing industry, I work hard to stay up to date on new platforms, hot trends, and updates that make it easier for company's to track engagement, reach, ROI and KPI's.

CrossFit Catonsville
Facebook & Instagram 

Goal: Increase organic content. Increase community engagement and likes. Establish a consistent posting schedule. Content remains consistent between both social pages.

Result: Increased followers, likes, comments. Generated client leads and sales. Increased a positive buzz within the local community. 


Dallas Pets Alive
Instagram & Facebook

Volunteer Social Media Specialist

Role: Supports social media marketing team. In charge of content and scheduling posts for Monday, Tuesday, Wednesday's Instagram & Facebook posts. 

Goal: To support the mission of DPA to make North Texas a No Kill community. 

Result: Increased awareness.


The Underground WOD Club

Personal Project

I've been coaching Crossfit and programming for athletes for about 7 years now, and I recently decided to make an official instagram account to separate it from my personal account.

Goal: Increase brand awareness. Increase followers. 

Result: Started less than a month ago. Still growing. 


Additional accounts managed:
Trails and Tails Pet Care LLC
Erin Travis


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